Tay Nguyen durian: Affirming its pioneering position, receiving the trust of Minister Do Duc Duy in the journey to elevate the Vietnamese durian brand
Buon Ma Thuot City, [May 25, 2025] - Tay Nguyen Durian Joint Stock Company (Tay Nguyen Durian JSC) was honored to welcome the Minister of Agriculture and Rural Development Do Duc Duy and his delegation to visit and work. The visit is not only a valuable recognition of the company's continuous efforts but also an affirmation of the path of sustainable development, taking quality as the guiding principle that Tay Nguyen Durian has
In the context of the Vietnamese durian industry facing great opportunities and challenges, Tay Nguyen Durian is proud to be a pioneer in building a sustainable value chain, competing fairly with the world's leading brands. The attention and strategic direction from Minister Do Duc Duy is a great source of motivation, adding strength for us to persevere in our mission of raising the status of Vietnamese agricultural products.
Quality is honor - Business philosophy recognized by the Minister
At the meeting, Mr. Vu Phi Ho, Chairman of the Board of Directors of Tay Nguyen Durian, reported to the Minister on the company's development strategy. We do not only focus on output, but also put quality and transparency first. From planning growing areas according to international standards, strictly controlling pesticide residues, to investing in post-harvest preservation technology, each Tay Nguyen branded durian is a commitment to safety and premium taste.
In particular, our model of direct linkage, companionship and profit sharing with farmers has been highly appreciated by Minister Do Duc Duy. This is the foundation for Tay Nguyen Durian to confidently bring its products to conquer the most demanding markets such as China, Australia and is expanding to Europe.
Listening to our enthusiasm, Minister Do Duc Duy emphasized: "Product quality is not only the honor of the enterprise but also the face of a country". This affirmation of the Minister is the recognition of the right path that Tay Nguyen Durian has chosen since the first days of its establishment.
Pioneering in facing challenges, joining hands to protect national brands
Speaking frankly with the Minister, Chairman Vu Phi Ho also shared his concerns about the problem of fraudulent growing area codes and packaging codes that are negatively affecting the overall reputation of the industry. Tay Nguyen durian is deeply aware that a business cannot develop sustainably in a chaotic market.
Therefore, we are committed to continuing to closely coordinate with the authorities, taking the lead in applying modern traceability solutions, ensuring that each product reaching consumers has a clear "citizen identification". We consider protecting the purity of growing area codes not only the responsibility of the management agency, but also the mission of the enterprise itself to protect the national reputation and the interests of honest farmers.
The Minister's orientation on considering growing area codes as "red books" in international trade is completely similar to the vision of Tay Nguyen Durian. We believe that this is the only way to build a Vietnamese durian industry that develops transparently, professionally and sustainably.
Committed to the future
The visit and work of Minister Do Duc Duy has added strong energy to the entire Tay Nguyen Durian team. We are committed to continue to be the extended arm of the Ministry and the Government in implementing high-tech agricultural development strategies.
Tay Nguyen durian will constantly strive, innovate and create so that each durian is not only an agricultural product, but also a "cultural ambassador", bringing the flavor and pride of Vietnam to the world.
